What do Employers want?

The activity today was to analyse the words employers use in job advertisements; to try and get an understanding of what they mean and, then, how to evidence that in either job application/CV or at interview.
A study of more than 500,000 recent job advertisements by the search company Adzuna, for The Guardian newspaper, revealed that the top 10 most commonly used words were:

  • Communication Skills
  • Motivation
  • Passion
  • Organised
  • Qualified
  • Degree
  • Track record
  • Flexible
  • Innovative
  • Commitment


The students analysed the words in small groups and then compared notes, now they are thinking about how to capture this exercise in a Xerte resource.


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